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Press Release - Tuesday 7 July 2009
Flagship camcorder with Exmor R™ CMOS Sensor and G
Lens plus world’s first ‘3-Way Shake-Cancelling’ Optical SteadyShot

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Class-leading Exmor R™ CMOS
Sensor plus Sony G Lens and BIONZ image processor for incredible HD
imaging performance, especially in low light
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Optical SteadyShot Active Mode
gives up to 10x less camera shake, now improved with ‘3-Way
Shake-Cancelling*’ stabilisation
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Full HD recording on
64GB(CX520VE)/32GB(CX505VE) internal memory and optional Memory Stick
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Automatic geotagging of clips
and still images by GPS *World’s first to reduce camera shake in 3
directions during video shooting (as of July 2009, Sony Research)
It’s the very last word in HD picture quality, smart
shooting features and stunning looks. The new flagship of Sony’s HD
camcorder line-up, the Handycam® HDR-CX520VE/505VE is packed with latest
innovations to help you capture better-looking video and still images,
whatever you’re doing.

Inside the chic, compact body of the CX520VE is a massive 64GB internal
memory with space for a generous 25 hours of detail-packed Full HD and 5.1
channel surround sound (at LP mode, 32GB for CX505VE stores 12 hours). Want
to keep shooting for even longer on that holiday or weekend away? Just slip
in an optional Memory Stick™ and capture even more memories, with no need to
worry about packing extra discs or tapes.
The Handycam® CX520VE/505VE is a showcase for the latest in Sony sensor,
lens and processing technology. The roles of these three critical components
are perfectly balanced for best-ever imaging performance under any shooting
conditions.
Key
to incredible picture quality is an ultra-high resolution Exmor R™ CMOS
Sensor. This Sony-developed sensor features a highly efficient ClearVid
array with back-illuminated technology that captures more light than
conventional sensor designs. The result: crystal clear, detail-packed Full
HD video and still images up to 12 effective megapixel resolution, with
superb contrast and vibrant colours.
Thanks to a dramatic 2x increase in sensitivity, you’ll enjoy phenomenal
picture quality in low light with dramatically reduced picture noise
compared with ordinary CMOS models. You’ll really see the difference in
dimly-lit interiors and atmospheric twilight moments.
Realising the full potential of the Exmor R™ sensor is the latest version of
Sony’s BIONZ imaging processor. This further reduces picture noise, while
ensuring superb image detailing and lifelike colours.
A premium-quality G Lens complements the incredible imaging capabilities of
the
Exmor R™ CMOS sensor and BIONZ processor. Showcasing Sony’s unique optical
design concept, G Lens is precision-engineered to the highest standards.
The advanced optical design features refinements like aspheric glass
elements and Extra-low Dispersion (ED) glass for crisp, clear images with
high contrast and reduced colour fringing. Shared with premium lenses from
the Alpha DSLR still camera range is a high-quality 6-blade iris diaphragm,
allowing the creation of beautiful circular defocus effects.
Cutting the effects of camera shake by up to 10x compared with standard
Optical SteadyShot, Active Mode now gives even clearer, wobble-free images
even when you’re walking along. In addition, it’s the world’s first
camcorder to reduce camera shake in 3 directions during video shooting (as
of July 2009). Camera roll is now corrected as well as up/down and
left/right tremor, contributing to an overall improvement in picture
stability.
Face Detection is enhanced with ‘Face Touch’, giving priority to your chosen
subject. Just touch your favourite face on screen: focus, colour balance,
exposure and Smile Shutter are automatically optimised for beautiful
results. Autofocus precision and speed is also improved by a new Face
Detection algorithm.
While you’re travelling, the GPS receiver inside the CX520VE/505VE logs your
location with satellite-linked precision. Map View shows your position on
the clear, bright 3” wide Clear Photo LCD plus screen. Back home, supplied
Picture Motion Browser software makes it easy to view all your ‘geotagged’
video clips and still images, helping you retrace your travels.
A friendly new on-screen interface features ‘My Menu’ for even simpler
operation. Up to six commonly-used functions can be assigned to the main
display screen for quick, easy access. Secondary Record and zoom buttons are
now represented as on-screen icons, only appearing when the screen is
touched for a cleaner, neater appearance.
After shooting, Highlight Playback automatically creates polished ‘mini
movies’, blending selected clips and still photos with professional-looking
effects and a choice of background music. It’s a fun, easy way to show off
your memories in style, with no need for a PC or video editing skills. Up to
8 Highlight Scenarios can be stored in the camcorder, so you can always
enjoy your favourite movies anytime you want.
In a Handycam® first, the CX520VE/505VE automatically upconverts interlaced
video signals for 50p (progressive) playback on a 1920x10980/50p compatible
TV via HDMI connection. You’ll see the difference with incredibly smooth,
satisfying, cinematic images.
Supplied Picture Motion Browser software makes it beautifully simple to
browse and manage clips on a PC, or upload them with a few clicks to YouTube
™ and other sharing sites. CX520VE/505VE are also certified by Apple for the
compatibility with iMovie for Mac users.
‘PC-free’ disc burning
The HDR-CX520VE/505VE is the first HD flash memory camcorder from Sony
that’s compatible with the optional VRD-P1 DVDirect Express. This
ultra-compact disc burner connects to Handycam® via a single USB cable. Just
touch a button and footage is burned at super-speed to DVD for safekeeping
and sharing with friends – either as High Definition AVCHD discs or Standard
Definition DVD discs.

Joining the VRD-P1 is the brand new VRD-MC6 DVDirect.
This sleek, compact DVD burner is a great ‘universal archive’ solution
that’s perfect for transferring video clips, digital photos and old
videotapes to DVD. Just hook up virtually any camcorder (analogue or
digital), camera or VCR. Preview images on the LCD screen, then press a
button and everything’s burned to disc – with no PC needed.
Stylish new carry cases
There’s a choice of eye-catching new carry cases to protect your Handycam®
against dust and everyday scratches.
Available in four fashion colours (off-white, black, dark red, lime green),
the LCS‑AX1 features a semi-hard ‘jewel box’ design with funky, pared-down
styling. The LCS-AX2 is a soft carry case that slings comfortably over a
shoulder, keeping your Handycam® safe while it’s not being used.
32GB Memory Stick
With Memory Stick™ at the heart of the Handycam you have every advantage.
The advanced Memory Stick PRO-HG Duo HX is the perfect tool for handling HD
digital
video, with the ideal combination of massive storage capacity and
blisteringly fast operation. Memory Stick PRO-HG Duo HX 16GB is already
available and we are pleased to announce that 32GB is coming up. Using the
supplied adaptor, the Memory Stick PRO-HG Duo HX 32GB will transfer 225
minutes of Full HD video to a PC in under 26 minutes, which is 3 times
faster than Memory Stick PRO Duo.











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