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Sony Press Release - 18 May 2009
Get even more for your α DSLR : Four compact lenses,
super-slim external flash and colour-coordinated lifestyle accessories
•Portrait lens DT 50mm F1.8 SAM
•Two versatile telephoto zooms: DT 18-55mm F3.5-5.6 SAM and DT 55-200mm
F4-5.6 SAM
•Ultra slim, easy-to-use flash HVL-F20AM – ideal flash commander for α900
•‘Handbag’-style carry case, wrap cloth, hand strap and lens cap holder in
attractive co-ordinated colour finishes
•1:1 macro lens DT 30mm F2.8 SAM (Autumn 2009)

It’s never been easier for keen amateurs and step-up
photographers to explore the creative possibilities of their α digital SLR
camera. A choice of affordably-priced new accessories makes the perfect
match for easy-to-use new α380, α330 and α230 models. Four compact
interchangeable lenses are joined by a beautifully slim, light external
flash that’s ideal for everyday shooting, family gatherings and fun-filled
trips away. There’s also a wider choice of lifestyle-oriented accessories,
beautifully styled to look great while they’re protecting your α digital SLR.
Portrait lens DT 50mm F1.8 SAM
The SAL50F18 is a light, bright portrait lens offering
superb optical performance at a price that’s irresistible to first-time DSLR
users. With a wide F1.8 aperture, it’s ideal for capturing crisp, beautiful
portraits in natural light with smoothly defocused backgrounds. AF
performance is quiet and precise thanks to the inbuilt Smooth Autofocus
Motor (SAM).
DT 18-55mm F3.5-5.6 SAM and DT 55-200mm F4-5.6 SAM
There’s a growing choice choice of over 30 affordable,
high quality lenses to exploit the limitless creative possibilities of α.

The range is expanded further with two light, affordable
new zoom lenses. Both cover a useful range of focal lengths to expand
creative options without weighing you down. The two new zooms also offer
smooth AF operation thanks to an inbuilt Smooth Autofocus Motor (SAM).
The DT 18-55mm F3.5-5.6 SAM telephoto zoom is an ideal
choice for everyday shooting.
It’s complemented by the DT 55-200mm F4-5.6 SAM telephoto
zoom that draws distant
subjects closer with a maximum focal length equivalent to 300mm (35mm
equiv.)
HVL-F20AM ultra-compact external flash
Brighten up any moment with this versatile, easy to use
external flash for your α digital SLR. Slim enough to slip into a shirt
pocket, the HVL‑F20AM is an ideal add-on for anyone who wants an extra light
source to supplement their camera’s pop-up flash.

Weighing less than 100g, the smartly-styled HVL‑F20AM
folds down to keep a low profile when it’s not being used. Just pull the
flash head up – it’s powered up and ready for use whenever it’s needed.
There’s also a handy switch to select Bounce flash
operation. This gives indirect lighting for more natural results with
portraits and other subjects that can get bleached out by direct light from
an inbuilt flash.
The HVL-F20AM doubles as an ideal wireless flash
controller for the full-frame α900. While Sony’s flagship DSLR does not have
its own integrated flash, the HVL-F20AM can be used as an inexpensive
trigger for wireless remote flash heads.
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