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Press Release - Monday, 22 February 2010
Sony highlights digital imaging strategy at PMA
Sony highlights digital imaging strategy at PMA:
Ultra-compact new camera with interchangeable lenses, APS-size sensor and
AVCHD; more additions to α DSLR line-up
• Ultra-compact new α camera with interchangeable
lenses in development for launch 2010
• Additions to mainstream α family and mid-range successor to α700
• New lenses in development including Distagon T* 24mm f/2 ZA SSM 24mm, new
Carl Zeiss wide angle lens and Super Telephoto 500mm f/4 G Lens
At PMA this year, Sony confirms plans to further
expand the appeal of its digital imaging range. Additions to the α (”alpha”)
range of DSLR cameras will be joined by a new product concept that makes
high-quality imaging accessible to an even wider audience of photographers.
Ultra-compact camera with interchangeable lenses
and APS-C sensor
In 2010 Sony will introduce a new ultra-compact camera with interchangeable
lenses that teams “any time, anywhere” convenience with DSLR picture
quality. Exhibited in early concept mock-up form at PMA, the camera features
a newly-developed Exmor APS HD CMOS sensor. It will also support HD video
recording using the efficient AVCHD format. Shown in mock-up form alongside
the compact, easy-to-use new camera is a selection of compatible
interchangeable lenses.
Mainstream DSLR range to grow further
Sony also confirms that the current α range will continue to grow with the
introduction of further new mainstream DSLR models using the newly-developed
Exmor APS HD CMOS sensor and integrating HD video function with AVCHD
format.
New DSLR lenses from Sony
The α family of over 30 interchangeable lenses and teleconverters is set to
grow with the addition of exciting new models. Shown in advanced
pre-production form at PMA is the Distagon T* 24mm f/2 ZA SSM Carl Zeiss
wide angle lens. Scheduled for launch in 2010, this bright, wide angle prime
is an ideal choice for reportage, naturally lit interiors and other
quality-critical handheld shooting applications.
Displayed as a mock-up on the Sony booth, the newest
lens to carry the G Lens name is a bright, high-power Super Telephoto 500mm
f/4 G with class-leading optical performance.
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