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Press Release - 8 July 2010
New Cyber-shot™ digital cameras with Exmor R™ CMOS
Sensor for beautiful, low-noise images Slim, stylish WX5 and TX9 with
Superior Auto mode, 1080i Full HD movie and 3D Sweep Panorama
- 12.2 megapixel Exmor R™ CMOS Sensor and new
Superior Auto mode for superb images with DSLR-style low noise
performance
- 1080i Full HD movie recording for playback on
your HD TV
- World’s first compact still cameras with 3D Sweep
Panorama
- Sweep Multi Angle for exciting 3D-style viewing
effects
- Background defocus mode for stunning professional
effects
Experience a new dimension of photo excitement with
this summer’s colourful additions to the Cyber-shot™ family of digital
cameras from Sony.
Beautifully slim, light and easy to use, the
Cyber-shot™ WX5 and TX9 boast exciting new features for outstanding still
picture quality compared with conventional compact cameras. Capable of
shooting detail-packed Full HD (1920 x 1080, 50i) AVCHD movie clips, they’re
also the first Cyber-shot™ cameras from Sony that can capture amazing 3D
images to enjoy on any 3D-compatible TV.
Superior Auto mode: incredible low-noise images The
WX5 and TX9 are the first Cyber-shot™ cameras that can capture extremely
low-noise images, evoking the expressive power of a digital SLR camera.
Powered by the 12.2 megapixel Exmor R™ CMOS Sensor,
Superior Auto mode captures a high-speed burst of up to six frames when you
press the shutter button. Camera settings are automatically optimised
according to shooting conditions. Cyber-shot™ then combines information from
each frame to create an exquisite, low-noise picture with wide dynamic
range, as enjoyed by DSLR photo enthusiasts.
As an extra refinement, new Background Defocus makes
it easy to achieve pro-style images, similar to the results achieved with a
DSLR camera and wide-aperture lens. Cyber-shot™ rapidly shoots two frames
when the shutter button is pressed. Position information between the
foreground and background is analysed automatically, creating a single
picture with your subject in sharp focus and a beautifully blurred
background. New Soft Skin mode flatters portrait subjects even further,
automatically removing small wrinkles and skin blemishes for effortlessly
beautiful results.
First-ever 3D Cyber-shot™ cameras For the first time
ever, 3D Sweep Panorama lets you shoot incredible 3D images without needing
a bulky, complex double-lens camera system.
Just press the shutter button: the advanced Exmor R™
CMOS Sensor inside the Cyber-shot™ WX5 and TX9 captures a high-speed burst
of frames as you sweep the camera from side to side. Information from up to
100 images is automatically combined to create a stereoscopic pair of
frames. You can enjoy the incredible results by connecting the camera by
HDMI to your 3D-compatible TV.
Cyber-shot™ offers even more exciting 3D image
possibilities. Also new this year, Sweep Multi Angle shoots a high-speed
burst of fifteen frames, creating a ‘3D-style’ image of your subject that
can be viewed from different angles. After shooting, just tilt the
Cyber-shot™ from side to side: sensors inside the camera detect your
movements, scrolling through the sequence of multi-angle frames as you tilt
and view the camera’s LCD screen. Multi-angle views can also be viewed
simultaneously on an ordinary 2D television as you tilt the camera.
You can also enjoy breath-taking panoramic shots with
the Cyber-shot™ TX9 while you’re snorkelling or diving. Add an optional
marine housing and select Underwater Sweep Panorama mode that optimises
white balance for clear, natural results with underwater subjects.
Cyber-shot™ T99 – more style, more colour Also
available this summer, the beautifully sculpted Cyber-shot™ T99 is
guaranteed to turn heads with a choice of gorgeous new colour options.
Inside its slim, curvaceously sculpted lines there’s plenty of smart
technology – from Sweep Panorama and 720p HD movie recording to new Soft
Skin mode. Like the Cyber-shot™ TX9, the T99 also features new Underwater
Sweep Panorama mode for extra-wide sub-aqua scenes.
The beautiful, easy to use Cyber-shot™ WX5, TX9 and
T99 digital cameras by Sony are available from mid-September 2010.



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