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Press Release - 24 February 2010
It does everything, except the ironing
An all-in-one digital camera with upgraded
specifications to assure solid performance in a variety of situations
HOYA CORPORATION PENTAX Imaging Systems Division is pleased to announce the
launch of the PENTAX X90 digital camera. Offering upgraded basic
specifications, including extra-wide zoom coverage, longer battery life and
an electronic viewfinder, this all-in-one-type camera delivers effortless
picture-taking in a wide variety of outdoor situations to photographers of
all levels.
Major Features
1. Versatile optical 26X zoom lens to accommodate a range of subjects
Within its compact, lightweight body, the PENTAX X90 features a
high-magnification optical 26-times zoom lens offering a focal-length
coverage between 26mm wide angle to 676mm super telephoto (in the 35mm
format). Coupled with the 1cm Macro mode - which allows the photographer to
capture dramatic close-up images of a subject from just one centimetre away
- it offers quick, effortless shooting in a wide range of photographic
situations.
Furthermore, it also provides the Intelligent Zoom
function, which extends the zoom coverage to approximately 162.5 times (for
a focal length of an astonishing 4225mm in the 35mm format) without
compromising the optical performance of the zoom lens.
2. Dependable shake-reduction system for sharp, blur-free images
The X90 incorporates the PENTAX-original CCD-shift-type SR (Shake Reduction)
system to assure sharply focused, blur-free images even under demanding
photographic conditions prone to camera shake, such as when using the zoom
lens’s super-telephoto range or when shooting a sunset or indoor scene with
incident light only. By accurately detecting the amount of camera shake
using a high-performance gyro sensor and shifting the CCD image sensor
vertically and horizontally at high speed, the X90 offers an outstanding
camera-shake compensation effect, equivalent to approximately three shutter
steps.*
* The degree of shake-reduction effect may vary, depending on
the photographic conditions.
3. Extra-powerful battery for extended shooting
sessions
Thanks to its large-capacity lithium-ion battery, the X90’s battery life is
approximately 50 percent longer than predecessor model. This translates into
the recording of approximately 255 images** with a single recharge of the
battery. This longer battery life is particularly helpful on the road or
during outdoor shooting, as it eliminates the necessity of frequent battery
recharging.
** Based on measurement conditions conforming to CIPA
specifications using the exclusive D-LI106 Lithium-ion Battery.
4. Electronic viewfinder with dioptre adjustment
for clear image viewing outdoors
The X90 comes equipped with an electronic viewfinder of 200 000 dots, which
comes in handy when shooting the subject against harsh backlight or when the
user needs a more solid hold of the camera. Since its newly incorporated
dioptre adjustment mechanism provides a clearer view of the subject and
in-finder information, the photographer can enjoy shooting more comfortably.
5. Movie shooting in high-definition TV image
quality, with anti-shake protection
The X90 captures high-quality movie clips, equivalent in image quality to
that of high-definition TV (1280 x 720 pixels), in 30 frames per second. It
also features the Movie SR (Shake Reduction) mode,*** which effectively
minimises annoying camera shake during movie shooting through the use of
exclusive software. As a result, the photographer enjoy high-quality,
blur-free movie shooting with minimal effort. It is even equipped with an
HDMI micro terminal for audio/video signal output, allowing the enjoyment of
high-resolution movies simply by connecting the camera with a
high-definition TV monitor.
*** When the Movie SR mode is selected, the angle of view
becomes narrower than normal shooting.
6. Multi-mode exposure system to accommodate
different applications
In addition to the advanced Programmed AE mode, which automatically selects
the optimal combination of aperture and shutter speed for a given subject,
the X90 also offers Aperture-Priority AE, Shutter-Priority AE and Metered
Manual modes to let the photographer more freely express their creative
intention and personal style.
7. High image quality
Thanks to the combination of approximately 12.1 effective megapixels, a
sophisticated imaging engine and a high-quality PENTAX zoom lens, the X90
delivers super-clear, high-quality images. It even allows the photographer
to choose the preferred finishing touch from Bright, Natural or Monotone.
8. Auto Picture mode for hands-off selection of
seven different shooting modes
The X90 features the advanced Auto Picture mode, which automatically selects
the most appropriate shooting mode for a given subject or scene by detecting
the subject’s lighting and other conditions. This user-friendly mode not
only makes the right mode choice for the photographer from Landscape,
Portrait, Night Scene, Night Scene Portrait, Flower, Sport or Standard
modes, but also features an auto macro mode, which automatically switches
the camera’s focus range to macro in close-range applications.
9. Face Detection AF & AE function, with an
innovative Small Face Filter
The X90 features the upgraded Face Detection AF & AE function, which
automatically detects up to 32 faces in the image field in a mere 0.03
seconds and captures them in great accuracy and with superb clarity, even
when the faces are tilted or turned sideways. It also offers a new Small
Face Filter, which makes the subject’s face appear slightly smaller than in
reality in recorded images. In addition, the X90 offers other user-friendly
functions designed to produce beautiful portraits with ease: the Smile
Capture function, which automatically releases the shutter the instant it
detects the subject’s smile; and the Blinking Detection function, which
warns the photographer when the subject’s eyes close at the time of shutter
release.
10. High-sensitivity anti-shake mode to minimise
camera shake and subject shake at indoor events and for fast-moving subjects
The X90 comes equipped with the advanced High-Sensitivity anti-shake
(Digital SR) mode,**** which allows the photographer to use higher shutter
speeds in dimly lit locations by automatically shifting the sensitivity
level to as high as ISO 6400 based on the subject’s lighting condition. By
coupling this function with the dependable CCD-shift-type SR system, the
photographer can effectively minimise adverse effects of camera shake and
subject shake, even when shooting at such demanding locations as concert
halls and indoor sports arenas.
**** When the High-Sensitivity anti-shake mode is selected,
the image size is fixed at 5M (2592 x 1944 pixels).
11. Other features
1) The Burst shooting***** at a maximum speed of approximately
11 images per second to capture decisive moments
2) Choice of image format: 4:3, 3:2, 16:9 or 1:1 proportions
3) Large 2.7-inch colour LCD monitor with approximately 230,000 dots,
treated with AR (Anti-Reflection) coating to minimise reflections
4) Shooting mode palette for easy selection of a desired shooting mode
from 20 different options, including a new Baby mode programmed
to capture the healthy, lively face of a baby
5) D-Range setting to minimise excessively overexposed and
underexposed areas in the image
6) A selection of digital filters, including Toy Camera and Retro,
to add creative visual effects
7) MediaImpression 2.0 for PENTAX image viewing, editing
and filing software included (compatible with latest
operation systems, including Windows 7 and Mac OS X 10.6)
8) Compatibility with Eye-Fi wireless LAN SD memory cards
***** When the continuous-shooting mode is selected, the
image size is fixed at 5M (2592 x 1944 pixels).
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