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Press Release - 25 January 2010
A compact, lightweight, “no frills” digital compact
camera,
packed with essential features
PENTAX U.K. is pleased to announce the launch of the
PENTAX Optio H90 digital compact camera, combining a functional, no-frills
design with essential user-friendly features - including a high-performance
wide-to-telephoto 5X optical zoom lens, approximately 12.1 effective
megapixels and a large, easy-to-view LCD monitor - all within a compact,
lightweight body that fits comfortably in the photographer’s hand.
Main Features
1. Impeccable design, derived from the pursuit of
functionality
The Optio H90 sports a simple, functional design, with straight lines and
easy-to-push round control buttons, efficiently positioned for easy access.
High-quality aluminum alloy is used in the camera’s upper front section,
while the entire lens barrel is coated with matte black paint; and the grip
is shaped for a firm, comfortable hold.
2. Optical 5X zoom lens for wide coverage from wide
angle to telephoto
Despite its compact dimensions, the Optio H90 features a high-performance
optical 5X zoom lens covering focal lengths from 5.1mm to 25.5mm (equivalent
in the 35mm format to approximately 28mm wide angle to 140mm telephoto).
Thanks to this wide zoom range, the Optio H90 can be used for a wide variety
of subjects and scenes — from spectacular landscapes, awe-inspiring
architecture and group shots within confined spaces, to tightly cropped
snapshots from a distance. When coupled with the Intelligent Zoom function —
which allows for even tighter zooming in on the subject — the zoom range can
be extended to approximately 31.3 times.
3. Exceptional image quality
Combining 12.1 effective megapixels with the PENTAX-developed
high-performance imaging engine - assuring faithful colour reproduction -
the Optio H90 delivers stunning, high-quality images with well-defined
details. Even when images are enlarged to larger sizes, the user is assured
of detailed, high-resolution prints with edge-to-edge sharpness.
4. Large, easy-to-view LCD monitor
Despite its compact body, the Optio H90 features a large 2.7-inch
high-brightness colour LCD monitor with approximately 230,000 dots. Large
images and menus also allow quick access to the desired settings and
adjustments.
5. High-quality HD-proportioned movie recording
The Optio H90 captures beautiful, high-definition-TV-quality movie clips
(1280 x 720 pixels).* It also comes equipped with the sophisticated Movie SR
(Shake Reduction) mode,** which automatically compensates camera shake
during movie shooting with the help of exclusive software, making it
possible for everyone to enjoy high-quality movie shooting with minimal
effort.
* When the Optio H90’s AV output terminal is
used, movie clips are output as normal-image-size data. If the user wishes
to play back movie clips at high-definition-TV proportions (1280 x 720
pixels), the data must be transferred to a personal computer for playback.
** When the Movie SR mode is selected, the
angle of view becomes narrower than normal shooting.
6. Automatic face detection for effortless
snapshots
The Optio H90 features the sophisticated Face Detection AF & AE function, a
great tool for casual shooting. This user-friendly function instantly and
accurately detects up to 32 faces in the image field, then optimises focus
and exposure settings within a mere 0.03 seconds — even when some of the
faces are tilted or turned sideways. The Optio H90 also comes equipped with
other convenient features to assist the photographer in capturing beautiful
snapshots, including: the Smile Capture mode that automatically releases the
shutter the moment the camera detects the subject’s smile; and the Blink
Detection function that warns the photographer when the subject’s eyes close
at the time of shutter release.
7. Other features
1) Pixel Track SR (Shake Reduction) mode to effectively compensate for
camera shake during still-image shooting
2) Auto Picture mode for automatic selection of one of eight shooting modes
for optimum results
3) Digital filters, including Toy Camera and Retro, to add distinctive
visual effects to recorded images
4) D-Range setting to prevent whitewashed (overexposed) and blacked-out
(underexposed) areas in an image
5) Auto-tracking AF mode to keep constant focus on a moving subject
6) Digital Panorama mode to create a single panoramic picture from as many
as three images
7) Digital Wide function to compose an extra-wide-angle picture (equivalent
to an image taken with an approx. 21mm lens in 35mm format) from two images
8) Frame Composite function (with 90 frames stored in the camera) to shoot
or compose images with decorative photo frames
9) Image Recovery function to recover accidentally erased images
10) MediaImpression 2.0 for PENTAX software for image viewing, editing and
filing (compatible with the latest operating systems, including Windows 7
and Mac OS X 10.6)
11) Eye-Fi connected: optimised for use with Eye-Fi wireless memory cards
Price: RRP £129.99
Availability: February
PENTAX, and smc PENTAX are trademarks of HOYA CORPORATION.
PENTAX PHOTO Browser, PENTAX Laboratory, and SDM are trademarks of HOYA
CORPORATION.
All other brands or product names are trademarks or registered trademarks of
their respective companies
Designs and specifications are subjects to change without notice
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