|
Press Release - 25 January 2010
An entry-class digital compact camera, featuring an
upgraded Smile Capture function and simple, user-friendly operation
PENTAX U.K. Imaging Systems Division is pleased to announce the launch of
the PENTAX Optio E90 digital compact camera. Offering a host of convenient,
user-friendly features — including an upgraded Smile Capture function that
automatically and accurately detects and records the subject’s smiling face
— this new entry-class model simplifies high-quality digital photography for
everyone — even for new photographers.
Main Features
1. Automatic face detection, with Smile Capture
function to automatically detect the subject’s smile
The Optio E90 features an advanced Face Detection AF & AE function, which
automatically detects the subject’s face, then optimises the focus and
exposure settings. It also comes equipped with the Smile Capture function,
which detects a smile on the subject’s face and releases the shutter at the
right moment — all automatically.
2. Auto Picture mode for automatic selection of the
ideal shooting mode
The Optio E90 features the PENTAX-original Auto Picture mode, which
automatically and instantly selects one of eight shooting modes (Landscape,
Portrait, Night Scene, Night Scene Portrait, Flower, Sport, Standard, and
Candlelight) for a given subject or scene. Thanks to this user-friendly
mode, the photographer can effortlessly capture beautiful, high-quality
digital images of various subjects and scenes.
3. Comfortable, easy-to-hold grip
The Optio E90’s exterior has been treated with a non-slip rubber coating to
prevent the camera from accidentally slipping out of the photographer’s
hand. The right side of the front panel has also been slightly raised from
the rest of the body to form a grip for a fatigue-free, firm and comfortable
hold of the camera.
4. Powered by world-standard AA-size batteries
Because the Optio E90 uses two world-standard AA-size batteries,
replacements can be found almost anywhere in the world, eliminating worries
about unexpected battery shortage. Its highly energy-efficient design gives
it the ability to take approximately 220 images* with a pair of fresh
alkaline batteries.
* Based on measurement conditions conforming to CIPA specifications.
5. Green mode to assure easy push button shooting for
beginners
With simple push button operation, the Optio E90’s user-friendly Green mode
automatically selects the optimum combination of exposure settings, ISO
sensitivity and other factors for a given subject or scene. This mode not
only makes high-quality digital photography simple and effortless even for
first-time digital photographers, but it also comes in handy when the
photographer asks someone else to take his/her pictures, or when the user
has simply lost track of camera settings.
6. Double anti-shake protection to prevent camera
shake and subject shake in unfavorable conditions
1) High-Sensitivity anti-shake mode
When the Optio E90 detects low-lighting conditions in still-image shooting,
it automatically raises the sensitivity to as high as ISO 1600, making it
possible to use a higher shutter speed. This effectively minimises the
adverse effects of camera shake and subject shake under poor lighting
conditions.
2) Movie SR mode**
During movie recording, the Optio E90 prevents blurry images by digitally
minimising annoying camera shake through the use of exclusive software.
** When the Movie SR mode is selected, the angle of view becomes narrower
than normal shooting.
7. Digital filters to add personal, creative touches
to recorded images
The Optio E90 comes equipped with six digital filters to add various visual
effects to recorded images without needing a computer. In addition to the
conventional Monochrome and Sepia filters, the Optio E90 offers the new
Starburst filter, which creates cross-, heart- or star-shaped highlights
from nighttime illuminations or reflections on the water. The user can even
apply multiple filters to a single image.
8. Digital Panorama mode to compose
extra-wide-perspective images
The Optio E90 features the creative Digital Panorama mode, which
automatically creates a single panoramic picture from as many as three
images. All the photographer has to do is follow simple instructions
displayed on the LCD monitor and move the camera sideways (or up and down).
This mode comes in extremely handy when shooting expansive subjects, such as
spectacular landscapes or high-rise buildings, which cannot be captured in a
single standard-format image.
9. Exceptional image quality with approximately 10.1
effective megapixels
Coupling approximately 10.1 effective megapixels with the high-performance
PENTAX zoom lens, the Optio E90 delivers brilliant, high-quality images with
well-defined details. Even when images are enlarged to bigger sizes, the
user is assured of sharp, high-resolution prints with edge-to-edge
sharpness.
10. Optical 3X zoom lens covering angles as wide as
31.5mm
The Optio E90 comes equipped with an optical 3X zoom lens covering focal
lengths from approximately 31.5mm to 94.5mm (in the 35mm format). Its 31.5mm
wide-angle coverage is particularly handy when in a confined space but
photographing breathtaking landscapes, magnificent structures or group
snapshots. Coupled with the Intelligent Zoom function, which allows even
tighter zooming in on the subject without compromising image quality, the
user can extend the zoom range to approximately 17.1 times.
11. Other features
1) Large 2.7-inch, high-brightness colour LCD monitor with approximately
230,000 dots for comfortable viewing of images and menus
2) Recording of beautiful movie clips (640 x 480 pixels) almost equal in
quality to those recorded by a video camera
3) World-time function to keep track of local time for 75 cities in
28 time zones around the world
4) Image recovery function to retrieve accidentally erased images
5) High-speed continuous shooting mode to record 16 images
(fixed at 640 x 480 pixels) in a mere two seconds
6) MediaImpression 2.0 for PENTAX image viewing, editing and
filing software included (compatible with latest operation systems,
such as Windows 7 and Mac OS X 10.6)
Price: RRP £79.99
Availability: February
PENTAX, and smc PENTAX are trademarks of HOYA
CORPORATION.
PENTAX PHOTO Browser, PENTAX Laboratory, and SDM are trademarks of HOYA
CORPORATION.
All other brands or product names are trademarks or registered trademarks of
their respective companies
Designs and specifications are subjects to change without notice
|
