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Press Release - 21 July 2010
A Stylish Flat Rugged Design: 14.1-Megapixel LUMIX
DMC-FT10 Featuring HD Movie Recording and iA(Intelligent Auto) Mode *35mm
camera equivalent: 35-140mm
Panasonic today introduced the new LUMIX DMC-FT10 from
the LUMIX's FT series geared for active outdoor use. Featuring the flat and
slim profile adopting the folded optics for its 4x optical zoom* lens unit,
the new 14.1-megapixel FT10 features credible toughness to be waterproof to
3m, shockproof to 1.5m, freezeproof to -10 degrees C and dustproof.
Panasonic's world-acclaimed iA (Intelligent Auto) mode
makes it easy for anyone to take beautiful photos by various shooting-assist
functions. It comprehends MEGA O.I.S. (Optical Image Stabilizer) for
hand-shake, Intelligent ISO Control for subject movement, Face Detection and
Intelligent Scene Selector. The dedicated iA button on the top of the camera
lets you enter the iA mode directly. Once you enter the iA mode, these
multi-capable functions happen automatically, so you can shoot without the
bother of adjusting settings every time conditions change. You can enjoy
easy, trouble-free shooting in any situation and get the satisfaction that
comes with capturing clear, beautiful images.
With the DMC-FT10, HD (High Definition) movie
recording in 720p Motion JPEG is available. You can enjoy recording not only
photos but also HD movies casually even in active outdoor situations. It is
also possible to edit it or upload it on YouTube with the included software
PHOTOfunSTUDIO ver. 5.0
The image-processing LSI, Venus Engine IV, features
advanced signal processing technology for rendering high-quality images.
Featured in the DMC-FT10, the multi-task image-processing engine Venus
Engine IV supports a super-fast response time. The camera's quick response
makes it easier to capture sudden, spur-of-the-moment photo opportunities
together with the Sonic Speed Auto Focus.
The high performance DMC-FT10 excels in the powerful
battery life and provides 300 pictures per a single charge (CIPA) despite
its slim, compact body. The 2.7-inch large Intelligent LCD with Anti
Reflective coating assures high visibility of photo and movies both in
shooting and playing back the images.
Enjoy casual photo and video shooting with tremendous
ease, stylishly in town and actively in outdoor adventures - the FT10 suits
both situations.
*Equivalent to 35-140mm on a 35mm camera.
Panasonic DMC- FT10 Features Explained:
1. A Credible Toughness in a Slim, Stylish Profile
with 4x Optical Zoom in Folded Optics
The DMC-FT10 features a high-quality 4x optical zoom LUMIX DC Lens
(35-140mm*). The folded optics of the shaft guide method is adopted to
secure the toughness of the lens unit. Comprising 11 elements and a prism
unit in 10 groups, including an ED lens and 4 aspherical lenses with 7
aspherical surfaces, this advanced lens unit renders high resolution image
corner to corner even adopting the folded optics. Further, in 3-megapixel
resolution mode, the Extra Optical Zoom function provides additional
magnification, extending the zoom power to 8.4x (294mm*) by using the center
part of the high resolution CCD to bring subjects even closer.
Despite its flat and futuristic profile, the DMC-FT10 is waterproof to a
depth of 3m and dustproof equivalent to the "IPX8" and "IP6X" standard.
Thanks to rubber padding and reinforced glass and carbon resins inside the
camera, the FT10 features an airtight body protected against water
immersion, dust and sand.
The FT10 is drop proof from a height up to 1.5m in accordance with the
"MIL-STD 810F Method516.5-Shock" test standard. In addition to reinforcing
the exterior of the camera with shock-resistant material, the FT10 uses
folded optics to prevent its lens unit from taking damage when dropped
during operation. The lens unit is protected by a supplementary damper to
absorb the force from shock impact. All components including the lens unit
are reexamined to endure the temperature as low as -10 degrees C to make the
FT10 freezeproof.
*Equivalent to 35-140mm on a 35mm camera.
2. The iA (Intelligent Auto) Mode for Making Every
Photographer to Be a Good Photographer
Panasonic incorporated the Intelligent Auto mode in pursuit of the ultimate
ease of operation and the reduction of misshots. The MEGA O.I.S. suppresses
hand-shake and the Intelligent ISO control prevents moving subject from
being blurred by optimizing the shutter speed and ISO sensitivity setting,
to render sharp, clear images whatever the shooting situation is. Human
faces are captured in focus and appropriate exposure with the Face
Detection. Unwanted red-eyes are digitally corrected and backlight
compensation automatically activates if they happen. Intelligent Scene
Selector, which automatically selects whichever of 6 Scene Modes -- Macro,
Portrait, Scenery, Night Portrait, Night Scenery and Sunset -- that best
suits the shooting situation. The Quick AF system allows the camera to keep
focus on the subject while the camera is in recording mode even before
pressing a shutter button halfway, to get the best result out of a shutter
chance because the focus is always near the subject and the AF time is
minimized.
The user can activate all of these useful, convenient shooting-assist
functions by simply pressing an dedicated iA button on the top of the
camera. All these make the FT10 the ultimate, super-versatile automatic
camera for capturing clear, beautiful, mistake-free photos with ease.
3. Exciting Options to Expand the Fun of
Photography in the High-Definition Era
The new DMC-FT10 records dynamic HD movie in 1280 x 720p Motion JPEG at a
smooth 30 fps, in addition to WVGA (848 x 480) and normal VGA (640 x 480).
You can enjoy recording not only photos but also HD movies casually even in
active outdoor situations. It is also possible to edit it or upload it on
YouTube with the included software PHOTOfunSTUDIO ver. 5.0.
・Use a card with SD Speed Class* with "Class 6" or higher when recording
motion pictures.
*SD speed class is the speed standard regarding continuous writing.
・Motion pictures can be recorded continuously for up to 15 min in European
PAL area.
・Motion picture recorded continuously in [MOTION JPEG] is up to 2 GB. Only
the maximum recordable time for 2 GB is displayed on the screen.
・SDHC Memory Cards and SDXC Memory Cards can be used only in equipment that
is compatible with their respective formats.
・If the computer being used does not support SDXC Memory Cards, a message
prompting you to format may appear. (Doing so will cause recorded images to
be erased so do not choose to format.) If the card is not recognized, please
refer to the below support site.
http://panasonic.net/avc/sdcard/information/SDXC.html
4. High Speed Response of the Image Processing LSI
the Venus Engine IV
The image-processing LSI, Venus Engine IV, features advanced signal
processing technology for rendering high-quality images. Featured in the
DMC-FT10, the multi-task image-processing engine Venus Engine IV supports a
super-fast response time. The shutter release time lag is as short as
approx. 0.006 second. The camera's quick response makes it easier to capture
sudden, spur-of-the-moment photo opportunities together with the Sonic Speed
AF (Auto Focus).
The Venus Engine IV also supports a High Sensitivity mode that lets the
DMC-FT10 record at a setting of up to ISO 6400, sensitive enough to capture
subjects in near-total darkness without using a flash.*
Despite its outstanding performance and the slim profile, the engine is also
superior in its energy efficiency to feature a long battery life up to 300
shots (CIPA) per a single charge.
*In 3-megapixel (4:3), 2.5-megapixel (3:2), 2-megapixel (16:9) recording.
5. Easy-to-see 2.7-inch Large Intelligent LCD with
AR Coating
The DMC-FT10 incorporates an easy-to-see, 2.7-inch 230,000-dot Intelligent
LCD for comfortable viewing while both monitoring shots and playing back the
results. The Intelligent LCD function detects the light condition and
automatically boosts the LCD backlighting by max. 40% when shooting outdoors
in bright sunshine, and adjusts the frame rate when shooting in low-lit
situations in addition to using the pixel mixed readout method to secure
clarity in such situations. Detecting the lighting condition precisely and
automatically controlling the brightness with a total of 11 fine steps, this
function gives the display the most appropriate clarity in any situation
without using extra energy. The High-angle mode makes the LCD screen
extremely easy to view when the camera is held high, such as when shooting
over a crowd. Plus, the AR coating suppresses reflections even under the
strong sunlight.
6. Other Features Enhancing the Ease and Joy of
Photography
A rich variety of scene modes make it easy to get beautiful photos in a
range of photographic situations. The Beach & Surf mode is perfect for your
beach activities, allowing you to use a single mode with optimized auto
white balance both on the beach and in shallow water up to 3m. Baby, Pet and
Sports modes take advantage of the Intelligent ISO Control as previously
described, to let you get great results even if the subjects have unexpected
motion. Furthermore, you can record the name and birthday of your children
or pet and embed the information of the name and at which age in year and
month the photo was taken on the photo, and choose to print either or both
of them on the photo. Photo Frame mode lets the user put attractive borders
around the photo. When printed, the photos look like postcards in picture
frames.
The functions and settings used most often, such as O.I.S., consecutive
shooting, auto focus point, white balance adjustment, ISO level, image size
and LCD mode are quickly and easily accessed via the Quick Setting function.
There's no need to open menus to adjust them.
The user can select from among several pretty icons for the camera to use
for indicating when the subject is in focus. With the My Scene setting, the
user can assign a specific Scene Modes to that setting, and switch instantly
to the mode when desired.
Using the Macro Zoom function, the user can pull subjects even closer than
the closest point possible with the wide-angle setting by using 3x digital
zoom, and capture dramatic close-ups.
In addition to the conventional SD/SDHC Memory Card, the DMC-FT10 accepts
next-generation SD format SDXC (SD eXtended Capacity), that features high
potential in both capacity and data transfer speed. There is no need of
worry about scratching if the included silicone jacket is worn.
About Included Software PHOTOfunSTUDIO 5.0
The exciting, multi-functional software PHOTOfunSTUDIO 5.0 comes bundled
with DMC-FT10. With quick start-up and fast read-in of images, the
PHOTOfunSTUDIO 5.0 makes it possible to sort and organize photos not only of
those newly taken but also of those stored in your PC. The Face Recognition
function that recognizes the faces in the picture automatically sorts the
photos by the registered faces without picking out each photo one by one
when you only want pictures of a specific person. You can also enjoy
slideshows with a variety of effects and use your iTunes music library as
background music. Motion pictures can be uploaded directly to YouTube using
the built-in YouTube uploader even in HD (High Definition) quality. The new
PHOTOfunSTUDIO 5.0 also lets you create a 360-degree rotation panorama file
in MOV.
Experience and feel the outstanding benefit of the PHOTOfunSTUDIO 5.0. It
will surely allow you to view, edit and archive your captured photos and
motion pictures with greater ease and fun.
About Waterproof / Dustproof performance of the
camera
This camera's waterproof/dustproof rating complies with the "IPX8" and
"IP6X" ratings. Provided the care and maintenance guidelines described as
following are strictly followed, this camera can operate underwater, to a
depth not exceeding 3m(10FT) for a time not exceeding 60 minutes. This does
not guarantee no destruction, no malfunction, or waterproofing in all
conditions. - Attention - Cleaning the rubber seal site (Around the
card/battery door, terminal cover) If any foreign material (hair, sand,
dust, liquid, etc.) is present on the rubber seal or the area where the
rubber seal sits, water can leak into the camera within a few seconds and
cause malfunction. If there is any foreign material, remove with supplied
brush. - Be careful not to let foreign material get into the camera when
cleaning it. - Pay extra attention when removing fine sand or wet sand. -
Foreign material will adhere to the grooves on the side of rubber seal or
its four corners. Remove with the brush. Handling of the brush - Prior to
use, check that no foreign material etc. is present. - After use, shake any
adhered foreign material etc. off.
To prevent water leak, take care not to nip any
foreign objects, and close it by pressing until it clicks. Use the camera
underwater up to 3m (10FT) depth, water temperature from 0°C to 40°C, and
not longer than 60 minutes continuously. Do not leave the camera under low
temperature in the cold climate, or where it has high temperature above 40°C
for long period of time. (Waterproof performance will degrade.) Do not use
chemicals, such as benzene, thinner, or alcohol, soap, detergents. If it was
used in the sea, soak the camera in fresh water a shallow container of for
10 minutes or less. Do not leave the camera uncared for more than 60 minutes
after using it underwater. It may cause deterioration of the waterproof
performance. To keep the waterproof performance, it is recommended to
replace the waterproof seal (with fee) at least once every 1 year at the
retail store where you have bought the camera. If the zoom button or Power
Button is not operating correctly, shake the camera well in fresh water to
wash off any foreign objects.
[PRECAUTIONS] is displayed when the power is turned on
for the first time after purchase. Please check beforehand to maintain the
waterproof performance.
About Shockproof performance of the camera
The camera complies with “MIL-STD 810F (Method 516.5-Shock). The camera has
cleared a drop test from a height of 1.5m onto 3cm thick plywood. In most
cases, the camera should not sustain any damage if dropped from a height of
1.5 m or less.* * This is not a guarantee of no breakdowns, no malfunctions,
or complete waterproofing under all conditions.
About Freezeproof performance of the camera
The performance of the battery (number of recordable pictures/operating
time) may decrease temporarily when using in a temperature between -10℃to0℃(
14゜F to 32゜F) (at the cold climate such as ski resort). If the camera gets
cold in a cold environment, performance of the LCD monitor may temporarily
drop immediately after turning the power on, such as the picture on the LCD
monitor being slightly darker than usual or ghost images appearing. Keep the
camera warm when using in a cold environment. The performance will resume to
normal when the internal temperature rises. When using the camera in a cold
place such as a ski resort, if the camera is left with snow or water drops
still on it, the snow or water drops in-between the zoom button, Power
button may freeze, making it difficult for some parts of the camera to
function properly. This is not a malfunction. When the camera returns to
normal temperature it will function normal. It is recommended to use the
camera while keeping it warm in the coat etc.
There is no guarantee of not breaking or
malfunctioning under all conditions.
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