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Press Release: Nikon Nikkor AF-S 28mm f/1.8 G Lens

19 April 2012

Nikon Introduces the AF-S NIKKOR 28mm f/1.8G - Fast, Wide-Angle FX-Format Lens

London, UK, 19th April 2012 Nikon today announces a new fast aperture wide-angle prime lens — the AF-S NIKKOR 28mm f/1.8G.

A welcome addition to Nikon’s range of FX-format prime lenses, the AF-S NIKKOR 28mm f/1.8G boasts a new optical design that makes it a perfect match for today’s high-resolution D-SLRs. Its large (f/1.8) aperture delivers sharper shots in low light and enables wonderfully smooth bokeh. The new optical construction results in beautifully rendered images. 

Hiromasa Sebata Product Manager, Professional Products at Nikon UK says “The new 28mm adds to Nikon’s growing line up of popular wide-angle lenses, bridging the gap between the 24mm and 35mm NIKKOR lenses perfectly. The 28 mm focal length benefits from improved optical construction to control unwanted distortion. This highly anticipated lens is a practical choice for every kit bag.”

Wide appeal

Fast and compact, the AF-S NIKKOR 28mm f/1.8G is a great choice for photographers who want to shoot wide-angle images, and get the best out of a high-resolution D-SLR. The 28 mm focal length is ideal for shooting in confined spaces, capturing stunning vistas or photographing cityscapes and street scenes. The large f/1.8 aperture delivers sharper shots in low light and achieves a perfect balance of sharpness and bokeh, singling out subjects beautifully. The fast aperture also provides a bright viewfinder image.

Broad advantage

Equipped with a brand new optical design, the AF-S NIKKOR 28mm f/1.8G supports the increasing resolution of modern D-SLRs with sharp, beautifully rendered stills and movies. Two aspherical lens elements effectively minimize aberrations and correct the distortion that can occur with a wide angle of view. Nikon’s exclusive Nano Crystal Coat reduces ghost and flare, and Silent Wave Motor (SWM) ensures discreet but accurate autofocus.

Compact and durable

With a weather sealed mount and weighing just 330g, the AF-S NIKKOR 28mm f/1.8G is a solid yet lightweight and compact option that will fit easily into any kit bag. Compatible with Nikon FX-format D-SLRs, it offers a 42 mm (equivalent) focal length when used with Nikon DX-format D-SLRs and is fully compatible with entry-level models that do not have a built-in autofocus motor.

The lens is supplied with bayonet lens hood HB-64 and lens pouch CL-0915.

 

Specification

Mini News

22 November 2012: Sigma 18-250mm now available in Sony's A-Mount

Sigma Imaging UK Ltd has announced that the 18-250mm f3.5-6.3 DC Macro HSM lens is now available at a suggested retail price of £499.99. Sigma's APO Macro 180mm F2.8 EX DG OS HSM lens will shortly be available in Sony's A-Mount for a suggested retail price of £1499.99.

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17 October 2012: Firmware update for Sony NEX 7 v1.01

Sony NEX firmware update provides the following;

  • Addition of capability to enable or disable the MOVIE button
  • Addition of exposure settings of bracket shooting (three frames /1.0EV,2.0EV, 3.0EV)
  • Improvement of response for showing auto review image.
  • Improvement of image quality when using a wide angle lens
  • Improvement of indication when setting “Flexible Spot”.

Visit the link: http://www.sony.co.uk/support/en/product/NEX-7/updates

Firmware updates are also available for the a77, a65, and a57.

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15 October 2012: Purchase Sigma's 10-20mm f/4-5.6 EX DC HSM ultra wide angle lens and claim FREE 77mm UV DG filter

From Monday 15th October 2012, Sigma Imaging UK Ltd are introducing a short term special offer that enables anyone who purchases Sigma’s multi-award winning 10-20mm f/4-5.6 EX DC HSM ultra-wide angle lens to claim a FREE Sigma 77mm UV DG filter worth over £60!

A Sigma Ultra Violet filter is the perfect accessory to protect your lens from damage to the front element. Sigma’s DG filters benefit from a special multi-layer lens coating, developed to counteract the highly reflective characteristic of image sensors.

Terms and Conditions apply. Visit www.sigma-imaging-uk.com or ask your local photographic retailer for more details of this offer and how to claim your FREE Sigma 77mm UV DG filter.