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Press Release - 19 August 2009
Canon takes you closer to the detail with the
wide-angle super zoom PowerShot SX20 IS
United Kingdom / Republic of Ireland, 19 August 2009:
Canon today announces the new PowerShot SX20 IS – a digital compact camera
with a 20x wide-angle super zoom lens – enabling photo enthusiasts to get
closer to their chosen subject. The Canon PowerShot SX20 IS’s 2.5 inch vari-angle
PureColor LCD display coupled with the full manual controls will allow
photographers an even greater range of creative options. The versatile
camera, a successor to the SX10 IS, now features HD video (720p) to ensure
you capture video in the sharpest detail.
The PowerShot SX20 IS has a 20x wide-angle (28mm)
optical zoom which zooms from 28mm to 560mm giving excellent flexibility
with composition. The lens features both an Ultrasonic Motor (USM) and a
Voice Coil Motor (VCM) for fast, silent focus and zooming – making the
camera unobtrusive and easy to use, whether shooting stills or video
footage. Combined with a wide-angle view the camera is ideal for shooting
wildlife photography or sports events.
A 12.1 Megapixel image sensor is capable of capturing
each moment in incredible detail, with DIGIC 4 image processing for high
image quality, responsive operation and advanced noise reduction. Shots are
enhanced by optical Image Stabilizer (IS) technology, which helps reduce
camera shake and image blur. This gives users a 4-stop advantage when it
comes to shooting in low-light conditions – making the camera easy to use
indoors or at night without resorting to flash.
Creative freedom meets high definition video
To help users make the most of these creative
possibilities, the PowerShot SX20 IS includes a vari-angle 2.5 inch
PureColor VA LCD display, which can be used in a wide variety of shooting
situations from macro level to street photography – giving photographers
maximum flexibility when framing their shots.
The LCD display is useful when shooting high
definition video too. The
PowerShot SX20 IS can record HD video at 720p resolution and includes a
dedicated movie button for instant access to movies in still mode and
instant stills shooting during movie recording. The inclusion of an HDMI
mini port makes it easy to playback footage on compatible TVs. The
all-digital HDMI connection offers numerous benefits, including an
incredible level of picture detail and reproduction of the SX20 IS’s
CD-quality stereo sound.
Advanced features, maximum ease of use
More experienced users can also choose to use their
own preferred presets or even opt for full manual control, making the
PowerShot SX20 IS an excellent all-rounder for all levels of photography
experience.
To make the PowerShot SX20 IS as easy-to-use as
possible, it features an enhanced version of Canon’s Smart Auto Mode with
Scene Detection Technology. This automatically detects faces, distance,
motion, colour and brightness in the frame, with the camera selecting from
one of 22 scene variables to optimise settings for the best results.
Face Detection, Face Self-Timer and Auto Red-Eye
Correction make shooting even easier. Additionally, the PowerShot SX20 IS
combats blur with
Motion Detection Technology and Servo AF/AE, which enables users to select a
subject in the frame while the camera continually adjusts focus and
exposure. Continuous Shooting AF adjusts auto focus between shots – so users
can capture action with clarity – ideal for shooting birds in flight, or
high-octane sporting action.
Users will also benefit from helpful Hints & Tips
incorporated within the user interface. Short descriptions of functions
simplify the interaction with the camera and encourage the user to explore
the features - thereby taking better shots.
In addition, the PowerShot SX20 IS includes an
enhanced version of i-Contrast: Canon’s Intelligent Contrast Correction
technology, which is ideal for shooting in difficult lighting situations. i-Contrast
optimises the dynamic range to prevent highlight blowout, while retaining
shadow detail. This makes it ideal for use with outdoor portraits, for
example, where extremes of shadow and sun can make creating balanced images
difficult.
The PowerShot SX20 IS has a built-in hot shoe that
enables it to be used with a range of optional accessories including
Speedlite EX flashes (including 270EX, 220EX, 430EX II, 580EX II) as well as
the Speedlite Transmitter ST-E2 and Off-Camera Shoe Cord OC-E3.
Pricing & Availability
The PowerShot SX20 IS is available from late August
2009 priced at £399.00 / €459.00 RRP inc. VAT.






Canon Digital Ixus
200 IS (12 megapixel, 24 - 120mm zoom lens)
Canon Digital
Ixus 120 IS (12 MP, 28 - 112mm zoom lens)
Canon PowerShot G11 (10 MP, 28
- 140mm zoom lens)
Canon PowerShot S90 (10 MP, 28
- 105mm zoom lens)
Canon PowerShot SX120 IS
(10 MP, 36 - 360mm zoom lens)
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