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Press Release - 23 August 2011
Canon today adds to its premium IXUS series with the
launch of the IXUS 230 HS – a striking, super-slim 8x optical zoom camera
that fuses leading optical technology with stand-out design.
Elegantly-styled in six vibrant colours, the new model packs a powerful
Canon lens into a thin metal body with a range of leading features, making
it easy for users to capture memories in incredible detail.
The IXUS 230 HS is the latest in the IXUS line to
benefit from the HS System, providing premium Canon image quality in all
shooting conditions, and especially in low light. Ideal for parties, special
occasions or holidays, the camera features a precision 28mm 8x optical zoom
lens, and at just 22.1mm thick, is the world’s slimmest camera of its type
(Slimmest 8x optical zoom camera. According to Canon research as of 23rd
August 2011 and in accordance with CIPA standards). It’s also among the
first to include Canon’s new Intelligent IS system, making it easy to
capture richly-detailed and shake-free stills, or steady Full HD (1080p)
movies.
IXUS style, HS System power
Fusing leading design with outstanding performance, the IXUS 230 HS is
powered by Canon’s HS System – a unique, optimised combination of a 12.1
Megapixel back-illuminated CMOS sensor and powerful DIGIC 4 processing.
Providing superior image clarity, colour and detail, the HS System empowers
users to shoot low-noise images in low light without the need for a tripod,
or to capture the true ambience of a scene by shooting without using the
flash. The HS System makes it easy for users of all levels to capture
beautiful images, delivering striking quality with every shot.
Genuine Canon optics – compact precision and
flexibility
Developed using decades of optical expertise, the IXUS 230 HS’s genuine
Canon lens is amazingly compact and versatile. Starting at a 28mm wide-angle
and extending to a maximum telephoto focal length of 224mm, the unique lens
design allows users to capture everything from sweeping landscapes to larger
group shots, or zoom in to capture more distant subjects. Offering a high
zoom with true portability, this camera delivers outstanding power in a body
that can comfortably slip into any pocket.
Intelligent IS – more detail, less blur
The IXUS 230 HS is among the first-ever models to feature Canon’s
uniquely-powerful Intelligent IS system, which utilises Canon’s
highly-effective 3.5-stop optical Image Stabilizer to counter camera shake
when shooting stills and Full HD movies.
Providing seven types of stabilisation (Normal IS,
Dynamic IS, Powered IS, Panning IS, Macro IS, Tripod mode, Dynamic Macro
IS), Intelligent IS automatically identifies the shooting conditions and
adapts the optical Image Stabilizer to prevent camera shake most
effectively. Macro IS corrects exaggerated shift shake which occurs during
close-up macro photography, while Powered IS works during movie shooting to
counteract the exaggerated motion which occurs when shooting distant
subjects using the zoom. In combination with Smart Auto, Intelligent IS
works automatically so users can capture images that are rich in detail with
minimal blur, without worrying about settings.
Shoot Full HD movies in an instant
The new model also captures stunning Full HD video at 24 frames per second
(fps) with stereo sound. A dedicated Movie Record Button makes it easy to
record instantly, ensuring no moment is ever missed. The 8x optical zoom can
be used during video capture, and Intelligent IS includes Dynamic IS mode to
counteract camera shake when recording whilst moving. An HDMI-CEC port makes
it easy to share videos, allowing users to play images back on HDMI-compatible
HD TVs and control playback using the TV remote.
A large, premium-quality 7.5cm (3.0”) PureColor LCD II
G display is perfect for image framing and playback, with a 460k-dot
resolution that offers fine detail, high contrast and excellent colour
reproduction. A tempered glass outer layer provides a wide viewing angle and
resistance to scratches, and Hints & Tips throughout the user interface make
operation easy, helping users to learn about their camera as they go.
Outstanding images made easy
Offering point-and-shoot ease, the IXUS 230 HS also features Canon’s
comprehensive Smart Auto mode. Designed to make photography easy, Smart Auto
intelligently detects the shooting scene, before applying the optimal
settings to achieve the best result. Truly automatic and refreshingly easy
to use, Smart Auto ensures the user can focus exclusively on framing the
shot – the camera takes care of everything else.
Smart Auto includes Face Detection Technology and
Advanced Subject Detection Technology, locking onto human faces, pets, or
other objects, such as cars, within a scene. Once identified, Servo AF/AE
keeps subjects in focus and well-exposed, right up until the moment the
image is captured. i-Contrast and Smart Flash Exposure, also included within
Smart Auto, ensure subjects always look their best – reducing the appearance
of harsh shadows and over-exposed highlights in the final shot.
High speed, limitless creativity
The IXUS 230 HS offers a number of high-speed shooting features for
capturing fast-moving action. High-speed Burst is ideal for everything from
sports to parties, capturing up to 8.7 shots/sec. at 3.0MP resolution, while
full resolution 12.1MP images can be continuously captured at 3.5
shots/sec., right up to card capacity. For capturing the drama of high-speed
action, Super Slow Motion Movie mode records images at 240fps (QVGA quality)
or 120fps (VGA quality) and plays back at a fraction of real speed (QVGA
movies (320x240) play back at 1/8 of real speed, VGA movies (640x480) play
back at 1/4 of real speed).
To help users get the best results, Best Image
Selection captures a high-speed sequence of shots and records the best
image, and Handheld Night Scene captures a sequence of pictures and combines
image data to produce one optimally exposed image with the minimum of blur.
Creative shooting modes add a range of different perspectives to a scene,
including Miniature Effect, Fish-eye Effect, Super Vivid and Poster Effect,
Toy Camera Effect and Monochrome Effect. Miniature Effect also extends to
movies, recording 1.5, 3 or 6 fps to create a time-lapse video with a visual
impression of a small-scale model.
Movie Digest mode also provides an interesting way to
capture the story behind the pictures – automatically recording the four
seconds prior to a shot being taken, before combining each day’s clips into
a single movie.
Additionally, the IXUS 230 HS will also be compatible
with the HF-DC2 – a new external flash unit that can be used to supplement
the on-board flash.
Share stories with CANON iMAGE GATEWAY
Owners of the IXUS 230 HS can also join the CANON iMAGE GATEWAY, an online
facility for sharing photos and video. The CANON iMAGE GATEWAY Online Photo
Album provides up to 2GB of personal storage capacity - enough room for
hundreds of high-quality images. Mobile browsing is also supported, making
it easy to view photos on the move.
IXUS 230 HS – key features:
- 8x zoom, 28mm wide lens. Intelligent IS
- HS System (12.1 MP)
- Smart, thin metal body
- 7.5 cm (3.0") PureColor II G LCD
- Full HD, Powered IS
- Smart Auto (32 scenes)
- High-speed Burst & Super Slow Motion Movie
- iFrame movie. Movie Digest
- Creative modes
- Hints & Tips
Pricing and Availability
The IXUS 230 HS is available from October, priced at £229/€269 RRP incl.
VAT.






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